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Saturday, 5 January 2013

2013 Year of Africa's Growing Middle Class

Photo courtesy of

Happy New Year everyone. It is so exciting to enter into 2013.

This is the year for the growing booming Middle Class. This is the driver for African growth this year. Despite the gloom and doom Africa's middle class is hungry for goods and services.

Above is a photo of Sandton City in Johannesburg South Africa, the four-storey cosmopolitan shopping centre situated in Africa’s “richest mile.” Sandton is home to South Africa's old and new money. Sandton is where the rest of major Africa cities are headed this year.

My tip for entrepreneurs this year is focus on what Africa's rising middle class are consuming - fast moving consumer goods. That's where the money.